Commercial Thinking for Better Business Performance
Practical ideas for business owners, CEOs, MDs and senior managers who want to build a stronger, more predictable commercial operation.
From sales performance and leadership to customer growth, commercial strategy and the Sales Operating System, David Standing shares practical thinking to help established businesses perform better as they grow.
Carol StandingHow to Convert More Enquiries Into Paying Customers. Improving conversion is often the fastest way to increase revenue.
Carol StandingSales are the engine of every business. Without consistent sales activity and performance, revenue becomes unpredictable and growth stalls. But sales rarely improve by accident. They improve when leaders pay attention to them consistently. That is why structured sales meetings are one of the most important disciplines in any successful business.
Carol StandingA Daily Sales Report is a simple, structured way of tracking what actually drives revenue each day. It focuses on the key activities and outcomes that lead to sales, not just the final result.